ADDED STRESS OF CARING FOR LOVED ONES
The official poverty rate in 2020 was 11.4%. In 2020, there were 37.2 million people in poverty, approximately 3.3 million more than in 2019. COVID has only increased these rates.
Economically disadvantaged communities often struggle to find their footing when re-entering the workforce. Business attire and clean presentable clothing is often a barrier. And, this would be just a tip of the iceberg.
What about college students from disadvantaged communities? How could we help them and offer them fashionable, quality clothing as well?
THE PIVOT TO WORKING FROM HOME
Next i took a look at macroforces at play currently in the fashion retail sector. As it turns out buying trends show a clear market for recycled clothing, especially among younger millennials and gen z. Increasingly this demographic is aggressively looking for holistic brands and companies and platforms who have a proven social responsibility track record.
This was also a major opportunity to capitalize on.
From here, i was able to craft my problem statement.